V2S2M, LLC

Verba Volant,
Sed Scripta Manent.

Spoken words fly away. Written words remain.
We put our promises in writing — and we keep them.

About V2S2M

Words have weight.

The name V2S2M comes from a Latin maxim — verba volant, sed scripta manent — “spoken words fly away, but written words remain.”

We chose it because integrity is not a slogan. What we tell a dealer principal, an F&I director, or a customer, we are willing to commit to in writing. No ambiguity later about what was promised.

That principle shapes the products we distribute, the partners we choose, and the way we show up.

  • Integrity

    If we say it, we’ll write it. If we write it, we’ll honor it.

  • Partnership

    We win when our dealer partners win — longer customer lifecycles, stronger CSI, more repeat business.

  • Performance

    Every program we offer is built around measurable lift in profit, retention, and collision center throughput.

Flagship Program

Collision Guardsman

A group property & casualty program that reimburses your customer’s auto insurance deductible — on any car in their household — for up to three years after the sale. A loyalty driver that pays for itself many times over.

What it is

Collision Guardsman is an auto deductible reimbursement (ADR) certificate that your dealership gives to qualifying customers. When a covered household has an accident — in any vehicle on their auto policy — the program reimburses their insurance deductible up to $500 per claim, for every claim during the coverage period.

How it works

  1. You include a certificate with every car sold.
  2. Your customer files a deductible reimbursement claim directly with the program after an insured loss.
  3. You keep the relationship. Every claim is a touchpoint that reminds them why they bought from you.

Why dealers choose it

  • Drive and control collision-center throughput — including off-brand vehicles in the household — earning revenues even if you don’t own the collision-centers
  • Counter insurance steering — customers actively choose your shop
  • Lift average sales revenue and net profit per car
  • Improve CSI, repeat-purchase rates, and referral volume
  • Shorten repurchase cycles when paired with targeted-duration leases

“Every week we get at least fifteen vehicles in our shop as a direct result of the deductible reimbursement program — many bought somewhere else. Our net selling gross in the collision center is up 400% with it. Forty percent of our work is now off-brand because of it. Joining was the best decision we ever made.”

— V.P. / General Manager, multi-franchise dealer group, Northern Indiana

Companion Technology

The Collision Guardsman Dealer Portal

A low cost, purpose-built web app that gives your team one place to issue certificates, review monthly billing, drive additional sales and services, boost customer engagement, and see how the program is performing.

  • Issue certificates in seconds

    Capture customer and vehicle information, generate the certificate of insurance, and email it to your customer in one workflow.

  • Real-time program reporting

    Track certificates sold, attach rates, monthly billing totals, and claim activity by store, by department, and by salesperson.

  • Reconciled monthly billing

    Generated automatically after month-end, ready to review before the 15th-of-month due date — no spreadsheets, no surprises.

  • Claim visibility

    See claim status for your customers when you need to answer a question — without making them wait on hold.

  • Sales & Services

    Directly engage customers with additional sales and service opportunities — turn every certificate touchpoint into a chance to deepen the relationship.

  • Customer Engagement

    Deliver real, value-added benefits to your customers in the manner they prefer — and they will choose to engage with a well-run, easily managed app.

Available to dealer partners running Collision Guardsman through V2S2M. Contact us to schedule a walkthrough.

Contact

Let’s talk.

If you run a dealership, a collision center, or an F&I program and you want to see what Collision Guardsman could look like at your store, reach out. We’ll build a custom pro-forma for your sales volume.

Jack Hufford

Partner, Director of Sales

319.389.3014

jack@v2s2m.com